COBA - Dean's Message


College of Business Administration (COBA) – Dean’s Message

nabil_dean_deanmessageThe College of Business Administration (COBA) at A’Sharqiyah University (ASU) has been experiencing a steady increase in its student numbers for the last few years. There are many reasons for this positive development. The reputation of its faculty for excellence in teaching, the diverse range of courses and subjects on offer and a rewarding student experience have been cited by many of our past and current students as some of the factors for choosing to study at COBA.

Furthermore, many of COBA’s faculty are research-active. They present their research at respectable international conferences and symposia and publish in well-cited and highly respected international journals. This makes COBA’s faculty not only communicators but also creators and disseminators of knowledge in their areas of expertise.

When graduating, COBA’s students will have the required knowledge, skills, expertise, commitment and attitude to stand out in the crowded job market in Oman and be able to secure their dream jobs, whether in the government or public sectors or indeed establish their own businesses. COBA has taken a pro-active role by encouraging entrepreneurial activity amongst its students through introducing courses and (in due course) degrees in entrepreneurship. COBA has become a favourite venue for visiting international and Omani business people and entrepreneurs who take pleasure in sharing their entrepreneurial wisdom and experiences with our students.

In the next few years COBA will be able to attract students from all over Oman as well as regional and international students. ASU’s move to our brand new and modern campus and the inauguration of a massive female residence compound nearby is testament of the rapid development of this progressive university and will set the stage for a new and exciting chapter in COBA’s quest for excellence in learning and teaching, research, student experience, entrepreneurship and community engagement.


Professor Nabil Sultan
Dean of the College of Business Administration